At Datamorrow Solutions, we believe great marketing requires a deep understanding of both human behavior and data-driven intelligence.
The application of purpose built artificial intelligence models will disrupt industries and reset market leaders. Datamorrow was established to help our clients take advantage of the now and emerging AI future.
Release Powerful Data Insights
A trove of unstructured and buried data is now legible, unlocking business value. ”Generative AI’s new ability to surface and utilize once-hidden data insights will power extraordinary new advances across the organization” - MIT Technology Review Insights with databricks.
Unlock New Revenue Streams
“AI and Machine Learning are on track to generate between $1.4 Trillion to $2.6 Trillion in value by solving Marketing and Sales problems over the next three years” through automating processes such as data analysis, campaign development, and certain content creation tasks…” according to the McKinsey Global Institute.”
Increase Campaign Performance
Harvard and the Boston Consulting Group conducted a 6-month study led by AI expert Ethan Mollick. They measured performance across 18 different elite consulting tasks including creative, analytical, writing & marketing tasks. The teams using AI produced 40% higher quality results.
INTRODUCING
Providing A Safe Starting Point For Clients To Realize The Benefits Of AI
Datamorrow Solutions is a specialized technology company and media consultancy. We provide a safe way for Clients to unlock the benefits of AI. We specifically focus on helping clients leverage AI capabilities to maximize marketing campaign effectiveness.
We specialize in creating AI-derived targeting models and media activation personas that are tailored to identify previously overlooked and emerging opportunities in the market place, to drive more effective social and digital media campaigns.
The work we do is not possible without the applied intelligence of AI.
HOW WE DO IT
Helping Clients Mitigate The Risks Of Using AI
Datamorrow Solutions has pulled together a core team of AI and Machine learning experts. We current work in two Artificial Intelligence Large Language Model (LLMs) environments – Amazon and Microsoft. In addition, we are part of the Microsoft Founders Hub Program. That program gives us preferred access to both AI Infrastructure (like Azure AI) and Microsoft employees who are experts in AI and Machine learning. So, if we need additional support as we help clients navigate this new world, its available.
Boosting MROI Through AI
Datamorrow uses custom AI-models infused with proprietary intelligence frameworks to unearth insights on all audiences - including those often overlooked and emerging audiences - from clients’ own proprietary data. We then deploy AI-derived propensity models and media activation personas to maximize MROI for paid social and digital media campaigns.
A Powerful Collective
Datamorrow is part of a three boutique-firm collective. Each firm plays a specific role in delivering innovative solutions to clients. Clients enjoy one point of contact for all program related activities.
Datamorrow Solutions: Providing a safe on-ramp for Clients to investigate the benefits and leverage AI capabilities in marketing to maximize MROI. Founded 2023.
Propellant Media: Experts in omni-channel digital and social media, OTT/CTV and paid search campaigns. Inc. 5,000 company 4 years in a row 2020-2023. Founded 2015. Visit their website for more information: https://propellant.media/
HUMINT: Experts in providing clients communications strategy, research, and creative services. Founded 2016. Visit their website for more information: https://thinkhumint.com/
EXECUTIVE LEADERSHIP
D. BENNY BENNAFIELD
President/Chief Storyteller
25+ years experience
Benny is an experienced marketing expert and entrepreneur with a passion for innovation and technology. He has led marketing and new business teams at global advertising agencies, managed multi-million-dollar accounts, and helped build three startup companies from the ground up. Not what many would expect from a guy with a computer science degree.
But it’s that computer science background that makes Benny unique. He understands marketing and has consistently found ways to use technology to connect brands with consumers in innovative ways. And while brands are just waking up to the new reality of a more diverse world, Benny has been building programs marketing to diverse communities for over 20 years.
KUJANGA JACKSON (KJ)
CTO
25+ years experience
Kujanga Jackson (known as “KJ” to most). Kujanga is a Swahili name meaning: to build, to be strong, and to be number one. Kujanga strives to not only do this for himself, but those he works with.
KJ spent 7 years as a Sales & Marketing Director for an international company. There he learned how to work with people of different cultures and backgrounds as he coordinated sales and marketing activities in over 44 countries. As an entrepreneur for the past 25 years, he has been helping startups by creating products through App Development, OTT/Streaming Media, WebXr, AR/VR/MR technologies, Artificial Intelligence, and web design.
Kujanga uses his expertise and experience with emerging technologies, motivational speaking, and coaching to help students, non-profits, content creators, businesses, schools, and school districts bring their visions to reality while bringing people together.
SEQUOYAH (DATABAE) GLENN, MBA
SVP Research, Data Expert & Consumer Insights
11+ years experience
Sequoyah “DataBae” Glenn, MBA is a data-driven marketer in Atlanta, GA, and a graduate of Jacksonville University and Brenau University.
Sequoyah, affectionately known as DataBae, has been in the marketing industry for over 10 years. She’s carved out her niche by becoming a researcher across various disciplines in the industry, largely within the advertising/media, retail, beauty/cosmetics, and multicultural audience spaces. Sequoyah has enjoyed creating effective marketing/ad strategies + research with brands such as E.L.F. Cosmetics, Revlon, Delta Faucet Co, and more.
Sequoyah enjoys volunteering with 48in48, the National Urban League, The A Pledge; she’s an advisor at USF’s Muma College of Business and a proud member of Alpha Kappa Alpha Sorority, Inc.
RICK FOSSUM
SVP Business & Creative Strategist
25+ years experience
Rick is a creative and critical thinker who's impassioned to uncover a brand's story and share it with the world. With nearly 30 years of B2B and B2C creative experience, he's respected as a problem solver with a grip on culture who has had unique opportunities to work alongside talented Designers and Developers, Planners and Strategists, Marketing Managers, and Management Consultants to influence and benefit from.
Rick helps brands and organizations translate their business intentions into ways that speak to specific audiences and influence their activities. He does this by Developing brand positions to differentiate themselves in their market. Creating stories that translate meaning into message. And framing ideas to move belief into process and practice.
WHERE ARE WE TODAY?
CONDUCTING BETA TESTS
We are currently looking for additional BETA test clients who are interested in investigating the benefits of deploying specialized AI marketing models to drive more effective digital and social media plans.
If you are interested, please complete the contact form.