THE PEOPLE BEHIND THE WORK

The work is not delegated to a prompt.

AI expands the field of view. It does not make the decisions. Every engagement is shaped by senior human judgment, Cultural Intelligence Frameworks®, structured evidence standards, and direct executive synthesis.

Two complementary senior disciplines at the center of the work.

D. Benny Bennafield

Founder | CEO / Chief Storyteller

Benny leads Datamorrow's strategic vision, narrative architecture, and outside-in intelligence model. He brings 25+ years of experience building brands, growth systems, culturally intelligent strategy, and executive-level market narratives.

25+ years building brands and growth systems
Background in computer science, economics, marketing, and strategic storytelling
Founder/operator experience across data, AI-enabled strategy, and mission-driven markets
Ordained Deacon with deep ministry and community credibility

Lisa Penelton, M.A.

Chief Insights Officer

Lisa brings a pragmatic, evidence-driven approach to Datamorrow, delivering meaningful, measurable results for complex organizational goals. With a background spanning social science, public policy, and marketing analytics, she specializes in transforming statistical research into forward-looking strategy.

Built predictive models tied to large-scale business and client outcomes
Trusted advisor to major brands including Nissan/Infiniti, United Airlines, and Kaiser Permanente
AI & Brand Integration expertise across technology and relationship development

The right senior depth for the decision.

Datamorrow draws from an extended bench of senior practitioners with experience across sector strategy, growth, fundraising, enrollment, brand positioning, product, data, analytics, AI discovery, and digital transformation.

Nonprofit and mission strategy

Nonprofit growth · Donor confidence · Funding strategy

Higher education and institutional strategy

Enrollment · Advancement · Institutional brand

Company and brand strategy

B2B growth · Category positioning · Buyer clarity

Professional services strategy

Practice growth · Referral trust · Expertise positioning

Human + machine intelligence

AI discovery · Data strategy · Machine readiness

One interpretive system. One method signature. The right people for the engagement.